For Sellers

Some things to consider when Selling:

The Benefits of Proper Market Evaluation and Pricing.

1.      Quicker Sale:  When a property sells quickly, it saves carrying costs, mortgage payments and other ownership costs. A quicker sale reduces interest costs and creates less inconvenience.  Proper pricing reduces the stress and demands of selling a property because it generates action and action translates into sales. At market value, a property gains exposure to more prospects who can afford the price. Sellers who list at a high price are looking for that one buyer who will pay it. Sellers often do not realize that they have discouraged many potential buyers who dismiss the property as overpriced.  The final sales price is likely one that closely reflects the current market.  Often when sellers price high they end up selling for less than if they had priced to the market to begin with.

2.      Increased Salesperson Response:  When salespeople are excited about a property and its price, they make special efforts to contact all of their potential buyers. Knowing that it is priced properly for its market, they expect it to sell soon and encourage their prospects to act quickly.

3.      Better Response:  Ad calls and sign calls to salespeople turn into showings when price is not a deterrent. Most serious prospects are well educated about asking prices in the areas they are seeking. They will not waste their time on a property they consider over priced.

4.      Better Offers:  Buyers fear they may lose out on a property when it is priced to the market and they are less likely to make “low ball offers.” Proper pricing attracts higher initial offers and often multiple offers. Ultimately this means more money to sellers. If a property is priced right, the excitement of the market produces higher sale prices. The property nets more both in terms of actual sale price and less carrying costs.